Industry Information_News Center_Shandong Boxing County Hengwang Metal Products Co., Ltd.-Supermarket|Integrated Shelf|Light Shelf

Convenience store product positioning is the most difficult of all retail formats. How to display the most effective products in a store of about 50-100 square meters to maximize the display efficiency of the store. The product positioning of 　　 convenience stores is mainly reflected in the product variety and display. The selection of products is the key to the operation of a convenience store. In some domestic convenience stores, the overall design style and product categories of the store are almost the same as those of 7-11. Even the business hours are the same. They are both 24-hour convenience stores, but if you enter the store, , You will find that there are many problems in the selection and display of goods: 1. The store’s merchandise display utilization rate is insufficient, and there is a serious shortage of merchandise quantity and display space utilization rate. For example, there is a one-meter-square beverage pile at the exit of the store. I thought it was a temporary promotion by the store and the manufacturer. Later I learned that the store felt that the sales of XX mineral water were better, so I built a pile for convenience. Sales. For this kind of behavior, you should know: First of all, convenience stores are generally located in the prosperous areas of the city, and the area is usually less than 100 square meters. It can be said that it is an inch of land and an inch of gold. This wastes the display space of the store, which is actually improving the operation of the store. Cost, the profitability of the store is bound to be affected. 2. On the display surface of the product, there is a phenomenon that the display area of some products is too large. Many products have more than 3 rows of noodles. Such a display also creates an excuse for the monotony of the product variety in the store. As a result, a store that should have about 1,200 products may only have more than 500 products on the shelves. The result is obviously not enough to meet the basic needs of customers patronizing convenience stores. 3. The product type is incorrectly selected. There are a lot of mass sales or mass sales in the convenience store. Since the positioning of the convenience store is for emergency needs, mass-market packaged goods are not within the scope of sales of the convenience store. The choice of goods sold in convenience stores is not “Han Xin’s soldiers, the more the better.” To sell this kind of goods, the price of the convenience store will inevitably be much higher than that of the large-scale comprehensive supermarket. It is not competitive. The behavior of avoiding one's strengths will lead to the psychology of shopping fraud in customers. The display of mass merchandise on the shelves of convenience stores will not only fail to obtain good sales, but will also waste the effective display surface of the store, which will further affect the normal operating performance of the store. 4. There is a large area of vacancy on the shelves of the store. The result behind this phenomenon is nothing more than: (1) The distribution center is not delivering in time; (2) Insufficient products purchased in the purchasing department; (3) The tally staff did not replenish the goods in time. The consequences of these three problems will inevitably affect store sales and image. What is the impact of a store with empty shelves on customers? Not only does the customer return without success this time, but it may also be that the customer will never come to this store to shop. Therefore, we must be highly vigilant against such phenomena. 5. For the selection of certain main products, such as Dove chocolate, from 47G to gift boxes, milk flavors to hazelnut flavors, the full range of varieties makes large retail stores also staggering. The goods sold in convenience stores are not meant to serve everyone. You cannot meet all the needs of all customers. The services of large stores will be focused. If small convenience stores are "volume sales", regardless of size, product variety, personnel, etc. not allowed. Convenience stores only need to satisfy their target customer groups. There is no need to compete with other mass merchandisers or large-scale special markets to win customers. Faced with many of the above phenomena and problems, they can also be seen in some domestic stores. The market positioning of convenience stores is the basis for the success of a store. We should take the store positioning seriously, and expand the concept of accurate positioning into every chain store to clearly define the goal of our store.

- NEWS CENTER -

The development trend of supermarket shelves

Selection of goods at convenience stores

ADD: Xingfu Industrial Park, Boxing County, Binzhou City, Shandong Province
TEL: +86-543-2266333 / 0086-543-2261358
FAX : +86-543-2266333
E-mail : 3h@333-1.com

- NEWS CENTER -

The development trend of supermarket shelves

Selection of goods at convenience stores

ADD: Xingfu Industrial Park, Boxing County, Binzhou City, Shandong Province TEL: +86-543-2266333 / 0086-543-2261358 FAX : +86-543-2266333 E-mail : 3h@333-1.com

ADD: Xingfu Industrial Park, Boxing County, Binzhou City, Shandong Province
TEL: +86-543-2266333 / 0086-543-2261358
FAX : +86-543-2266333
E-mail : 3h@333-1.com